Happiness on demand? How selfcare changes your biochemistry.

Happiness. A feeling, a moment, a state? Or perhaps a conscious decision?

March 20, International Happiness Day , reminds us that happiness isn't just a fleeting feeling, but is deeply rooted in our decisions and habits. But what does it really mean to be happy? And how can we actively influence our own happiness?

Let's dive into the science behind bliss, the power of selfcare, and a ritual that makes happiness not only tangible but also sustainable.

Happiness is not a whim – it is biochemistry

Happiness is no coincidence. It is the result of a perfectly orchestrated biochemical reaction in our bodies. Studies from Harvard Medical School and the American Psychological Association show that four key neurotransmitters influence our well-being:

Dopamine – The Reward Chemical
→ Increases when we achieve a goal or reward ourselves for something.

Serotonin – The Mood Stabilizer
→ Regulates emotions and promotes a feeling of inner peace and contentment.

Endorphins – The Natural Painkillers
→ Reduce stress, increase well-being and promote deep relaxation.

Oxytocin – The Love Hormone
→ Is reinforced by social connections and loving rituals.

But here lies the true insight: These hormones can be consciously stimulated – through targeted selfcare rituals.

Selfcare as a biochemical hack for more happiness

Happiness is no coincidence. It is the result of our daily decisions – and selfcare is one of the most powerful triggers for our "happy chemistry."

Incense rituals & aromatherapy: Studies from the University of Tokyo show that the aromatic smoke of Palo Santo releases a high concentration of negative ions , which have been proven to reduce stress and improve oxygen uptake in the brain.

Meditation & Journaling: Research from Johns Hopkins University shows that mindfulness practices have been shown to lower cortisol levels and increase serotonin release.

Movement & touch: Regular exercise, Gua Sha or gentle massages promote the release of endorphins and dopamine – a natural way to feel more happy.

Gratitude & Reflection: Psychologists at the University of California found that people who regularly practice gratitude have measurably higher serotonin levels.

The formula is simple:

More conscious rituals → more biochemical balance → more happiness.

Happiness is a ritual – not a goal

True joy does not come from constantly striving for “more,” but from consciously creating moments that connect us with ourselves.

That's why we created our limited edition Happiness Palo Santo Set – a multisensory ritual that clears your space, balances your energy field and reminds you of what really matters: your well-being.

Why Palo Santo?

• Scientifically proven air purifying & relaxing effect.
• High content of limonene & α-terpineol – bioactive substances that calm the nervous system.
• Negative ions help to energetically harmonize the environment.

Because happiness begins right here – in your ritual, in your space, in you.

Because happiness isn't a destination. It's how you walk the path.